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STEUBENVILLE, OH—FrancisFilms, a student-run filmmaking club at Franciscan University of Steubenville, recently won a $2,000 prize in a Minute Maid commercial competition, obtaining third place.
The commercial, “Minute Maid for Mom,” features a little boy who notices his mom is overstressed from housework, and reaches in the refrigerator to give her an entire carton of Minute Maid juice to drink.
FrancisFilms is no stranger to success. The group received $5,000 in spring 2012 for its 60-second public service announcement for Allstate Insurance’s Save 11 campaign. The spot, titled “I Was Gunna” featured 11 students who discuss their plans for the day—before they died in car accidents.
“This was the second competition we ever entered,” said Kelly Butler, president of FrancisFilms and a senior communication arts and theology major. “This ad campaign was based around working moms, stay-at-home moms, and how they need a moment—and Minute Maid gives them that moment.”
Communication arts major Jacob Machado, vice president of FrancisFilms, echoed her thoughts: “We brainstormed what people want to see, and we took a busy mom, which people can relate to, and cute kids, which no one can turn down. You get cute kids and high production quality, and you’ve got a great video.”
FrancisFilms’ goal is to hone the artistic craft of its members in all fields of video production. It encourages members to develop as individual artists while working as a part of a collaborative team.
Watch the Minute Maid commercial.
Watch the Allstate public service announcement.