Marketing Program

Combine real-world learning, including actual client projects in marketing communications and market research, along with a strong Catholic foundation in ethical reasoning through the marketing bachelor’s degree program at Franciscan University of Steubenville in Ohio. Strengthen your classroom learning, too, with summer marketing internships in social media marketing, customer support, sales support, and other areas. Franciscan marketing majors are in high demand for marketing jobs ranging from social media managers to market research analysts.

Tailor your Catholic-focused marketing degree

The Franciscan marketing degree program in Ohio gives you the flexibility to tailor your marketing courses to your career interests. You’ll gain a broad working knowledge of marketing management, anchored in the Catholic faith, and a solid foundation in accounting, economics, finance, organizational and strategic management, business law, and ethics. Complement your marketing and business classes with courses in the social sciences, physical sciences, and the humanities. You can focus your marketing degree by choosing two marketing elective courses in:

• Social media
• Internet marketing
• Retail management
• Global marketing

Here are just a few other ways Franciscan’s marketing degree program in Ohio stands out from the rest:

• Financial aid and scholarships: Many options are available to make your marketing degree affordable, from scholarships to grants and student loans to work opportunities. Visit the Franciscan Office of Financial Aid to learn more about financial aid and scholarship opportunities.
• Applied learning: Grow in your Catholic faith and in your understanding of the complexity of business decision making through real-world business case studies. Compete in teams to complete experiential field projects for actual clients in marketing and communications and market research. Be a Catholic who serves by choosing a nonprofit to support, such as Aim Women’s Center and the Urban Mission. Gain more hands-on experience through marketing internships — in Ohio or all across the nation.
• Relevant marketing degree: Developed by Catholic professors and business advisory board members with proven track records at leading firms in Ohio, such as Bayer Corporation and Honeywell, the marketing bachelor’s degree program at Franciscan is grounded in current marketing practices.
• Experienced educators: Learn from expert marketing faulty who bring extensive research and work experience that spans both the commercial and nonprofit worlds. They’ll also show you how to bring your Catholic faith into the business world.
• Catholic-focused curriculum: Your marketing degree is grounded in the Catholic ethical formation that believes free markets work best when those who work in them know right from wrong and the value of service and hard work.
• Boost your marketing degree: Add a Communication Arts Major or minor and improve your job marketability with courses, such as graphic design, web design, and writing for interactive media.

With your customized marketing bachelor’s degree at Franciscan in Ohio, you’ll be well positioned to continue your graduate studies in marketing or another area or to stand out from the competition for marketing jobs.

Potential Employers in Ohio and Beyond

• Allstate
• Catholic Answers
• CFL Pharmaceuticals Ltd (India)
• Dynamic Catholic
• Edward Jones
• Enterprise
• Google
• Hello Fresh
• Merrill Lynch
• Target
• Unilever
• Vanguard

Potential Job Titles for Marketing Majors

• Account Executive
• Business development Specialist
• Customer Service Representative
• Digital Marketing Specialist
• Market Research Analyst

View the Marketing Program on the Undergraduate Catalog