Director of Digital Marketing
Marketing and Communications Department
Date: October 30, 2024
Position Available: Director of Digital Marketing
Position Reports to: Executive Director, Marketing and Communications
Department: Marketing and Communications
FLSA Status: Exempt
Schedule: Full-time; Monday – Friday, 8:30 a.m. – 4:30 p.m.; some evenings and weekends
POSITION SUMMARY
The Director of Digital Marketing (DDM) leads the Digital Marketing team, creating and executing digital marketing strategies and campaigns that utilize paid and organic media and email to promote existing and new academic programs and institutes, Steubenville Conferences, the School of Spiritual Direction, and Faith & Reason.com, the University’s content marketing platform. The DDM manages the University’s marketing budget, serves as liaison with internal and external partnerships for marketing, and tracks and shares metrics in collaboration with Admissions, Advancement, and Steubenville Conferences. The DDM oversees daily operations of the University’s organic and paid social media and email, including planning, content creation and delivery across five platforms (combined 270,000+ followers) to ensure consistent branding, messaging, maximize engagement. The DDM sets and oversees compliance with brand standards, email marketing, and social media policy across campus.